THOUGHTS, WRITING & MUSINGS

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MOTHBALLS, CLOSURES, AND CELEB DRAMS

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HOW TO DESIGN THE PACKAGING FOR YOUR NEXT OVERAGED & OVERPRICED WHISKY

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WHAT MAKES A TRULY MEMORABLE SCOTTISH WHISKY ADVERT?

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DOES THE COLOUR OF SCOTCH WHISKY PACKAGING AFFECT PERCEPTION OF ITS FLAVOUR?

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WHISKY TALKS 

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https://foodanddrink.scotsman.com/in-the-news/whisky-talks-dates-tickets-and-what-to-expect-as-drinks-event-comes-to-inverness-and-aberdeen/

 

https://www.aberdeenlive.news/whats-on/aberdeen-host-exclusive-whisky-tasting-9674180

 

https://www.northern-times.co.uk/news/goals-and-challenges-at-heart-of-discussion-as-whisky-talks-367216/

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WORK FROM BARS 

 

https://www.theguardian.com/business/2020/oct/25/desperate-uk-covid-home-workers-renting-solace-from-nimble-footed-firms

 

https://www.satedonline.com/drink/bored-of-working-from-home-check-out-work-from-bars/

 

https://insidethecask.com/2020/09/29/fed-up-of-working-from-home-read-about-workfrombars-initiative-to-help-support-local-bars/

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DEWAR'S / BACARDI 

 

https://yourstory.com/weekender/fraser-campbell-dewars-whiskey-drinks-strategist

 

https://www.indulgexpress.com/food/food-bengaluru/2019/Sep/12/fraser-campbell-busts-some-myths-about-scotch-and-breaks-down-drinking-cultures-from-around-the-worl-18093.html

 

https://www.diffordsguide.com/encyclopedia/2710/people/fraser-campbell

 

https://alushlifemanual.com/how-to-fall-into-whisky

 

https://australianbartender.com.au/2020/09/22/scotch-and-a-mezcal-cask-the-future-of-ageing-whisky/

 

https://www.gurgl.in/notes-from-dewars-global-brand-ambassador-fraser-campbells-masterclass/

 

https://www.youtube.com/watch?v=VujNaHXFF6

 

https://www.youtube.com/watch?v=pgABwDSACbQ​

 

GLOBAL BARTENDER EXCHANGE 

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https://theshout.com.au/new-global-network-for-bartenders/

 

https://australianbartender.com.au/2012/05/15/bartenders-go-global/

 

https://thirstmag.com/people/The-Global-Bartender-Exchange

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​https://theshout.com.au/help-global-bartender-network-expand/

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BAR-TENDING 

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https://australianbartender.com.au/2013/07/30/round-2-the-top-50-most-influential-announced/

 

https://australianbartender.com.au/2012/04/20/introducing-fraser-campbell/

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